stratia
Key Responsibilities
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Owned DTC and Amazon sales strategy and performance
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Led end-to-end email and SMS channel strategy and execution
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Managed paid media across Meta, Google, and TikTok
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Designed high-converting email + sms creative
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Worked with 3D artist to create scroll stopping ad animations + packaging
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Created + managed all loyalty + subscription programs
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Drove brand partnerships and collaborations
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Created strong performing social content
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Wrote SEO blogs to boost organic traffic and keyword rankings
Lead all digital DTC and Amazon business sales efforts, owning performance across both channels. Managed full-funnel growth strategy including email, SMS, and paid media to drive revenue and retention.
+48% YoY growth in email and +137% growth in SMS
Generated 80% of overall brand revenue
Scaled Amazon revenue from $250K to $1M in one year
